It seems that the year 2008 will be a start for not only exciting games, but it will also a battle of what game titles are most affordable.
What better way to start this new market strategy but to offer a game that is FREE.
Electronic Arts Inc. unveiled an all-new Play 4 Free cartoon-style shooter called Battlefield Heroes, that will bring classic Battlefield gameplay to an all new mass audience. Developed by DICE in Stockholm, Battlefield Heroes is leading EA’s new web-focused free to download, free to play business model which generates revenue through advertising and micro-transactions. With zero barriers to entry, now anyone can be a hero on the battlefield!
Battlefield Heroes is a brand new Play 4 Free game from the people that brought you the multi-million selling Battlefield 1942 and Battlefield 2. It’s a fun cartoon-style shooter which caters to players of all skill levels. It is easy to pick up and play but with robust character customization and a deep online meta-game, gamers can spend hours building up their characters and conquering the world. Features a built-in matchmaking system to ensure that players of equal skill are paired together for fair play.
“Online gaming garners a massive audience,” said Gerhard Florin, EVP Publishing Americas-Europe at EA. “People want to play games in new ways, with easier access that is quick to the fun. With Battlefield Heroes, EA brings its first major franchise to North America and Europe with a new distribution model and pricing structure adapted to the evolving way that people play.”
“We put a different twist on this Battlefield game going with the cartoon-style graphics and gameplay,” added Ben Cousins, Senior Producer at EA DICE. “There’s something here for all types of players — be it our core Battlefield fans or casual gamers. With the new online model, we will continually add new content to keep the game fresh and keep players engaged, while integrating player feedback in real time. As a game developer, it is such a cool new way to make games.”
Battlefield Heroes will be released for the PC as a free download in summer 2008. This product is not yet rated by PEGI or ESRB.
